Company News, New Products

TouchBack Expands Into Mass Market

Products hit Walgreens and Duane Reade in January 2015.

A secret to flawless hair color will now be available at the drugstore in early 2015. TouchBack, a complete system of temporary hair color for use between permanent colorings, is expanding into the mass market. CVS will carry the complete TouchBack System: TouchBack Color Shampoo and Color Conditioner, the TouchBack Marker and the TouchBack Wand  in March 2015; Walgreens and Duane Reade will carry the TouchBack Marker and the TouchBack Wand   in January 2015. More info: ColorMetrics.com...

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